CATEGORY DEVELOPER
Guri İçecek creates Asian alcoholic beverage categories in Turkey and grows them with a long-term approach. It introduces brands to the market in a planned manner, creates genuine demand, and expands them nationwide.
MARKET LEADER
It has transformed Soju from a niche product into a powerful category distributed on a national scale; in less than two years, it has become Turkey’s largest importer of Asian alcoholic beverages.
PORTFOLIO
It manages a portfolio of carefully selected Asian alcoholic beverage brands with long-term growth potential. It ensures these brands establish a solid and permanent place in the Turkish market.
OUR BRANDS
OUR PARTNERS
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STORY
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STORY
Guri İçecek is a company focused on the import and distribution of Asian alcoholic beverages, dedicated to building categories with a planned and long-term vision.
Starting its operations at the end of 2024, Guri quickly transformed Soju from a niche product into a category with national distribution and became the country’s largest importer of Asian alcoholic beverages in less than two years. Beyond distribution, it actively develops the market – launching brands with discipline, positioning them scalably, and generating sustainable demand across the country.
With strong market knowledge and national-scale execution capability, it works closely with international producers who entrust the responsibility of growing their brands in Turkey to Guri. Based on focus, consistency, and long-term alignment, it establishes lasting partnerships with the goal of sustainable growth.
CONTACT US
You can reach us through our contact form, email address.